n•AbleMD

 

n•AbleMD is web-based practice management software to automate patient's medical records in medical practices nationwide. They needed a complete solution: from branding, identity development, marketing collateral, trade show displays, website, direct mail, and a graphical user interface design for the end user. 

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CHALLENGE
n•AbleMD had two distinct challenges: [1] To create a professional technology brand around their burgeoning medical software solutions with an external website and brand awareness; [2] An incredibly intuitive GUI for the end user in a medical practice. 

STRATEGY
Create a brand that was distinctive from their competitors based on superior software, ease of accessibility to knowledgeable software analysts. The approach was also to acknowledge all the target audiences that would be in the market for the product and their services. The identity and all collateral was to emphasize ease of use, making a practice more efficient, but not appear cold or clinical—human. 

RESPONSIBILITIES
  • Primary team lead in strategizing overall image, branding, and identity direction 
  • Provide overall strategic plan and leadership direction of external website—underscoring the fact that this was their primary marketing tool
  • Gather information on what the different stakeholder groups were seeking: physicians, practice managers, medical consultants
  • Work closely with designer of all collateral to make certain it met the client's needs
  • Worked closely with the feedback from the entire software team on making the user interface meet their needs, and allow for ease of upgrading or additional functions
  • Ensured all marketing was adding value to their messaging and stakeholders 
  • Wrote all copy for the external website and added proficiency to their team by web copy that spoke to their potential stakeholders efficiently 

 


Logo Development

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Letterhead design and layout


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Website design 

Landing page shown with rotating images and marketing messages

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Second-level page designs

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User interface design 

nAbleMD web-based practice management software

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Print marketing collateral 

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Graphics for trade show booth display

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Direct mail marketing efforts