Wilkerson - Sprint PCS

Sprint PCS

These Sprint PCS print ads and event invitations were promoting their sponsorship of the Houston Livestrock Show & Rodeo. They ran locally in the Houston Chronicle, and other regional and affiinity publications. Mobile phone/Bull-Riding Tips was very popular Sprint swag--mousepads, etc.--giveaways for the rodeo.

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^CHALLENGE

^{Using Sprint PCS' established brand guidelines, as an outsource design vendor, the challenge was to raise awareness of Sprint PCS and their sponsorship of the Houston Livestock Show & Rodeo.

STRATEGY
Create a series of print ads and invitations that featured Sprint PCS and their promotional mobile products, but made playful tie-ins to the rodeo events.

RESPONSIBILITIES}

Lead the strategizing of ad directions

Wrote copy that was relevant to mobile phone use while driving...or riding a bull

Ensured that branding/marketing communications followed all Sprint PCS branding standards

Swag (mouse pads, etc.) utilizing the popular "Safety Tips" theme were created for pre-event giveaways with radio stations and rodeo event parties

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