Texas Instruments
This work for Texas Instruments is an example of adhering to their already solid, existing brand standard and maintaining a consistent look. These tradeshow brochures required digital printing for an immediate turnaround time.
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CHALLENGE
To work with Texas Instruments as an outsourced vendor to create print information pieces that not only adhere to their established brand standards, but created graphics and a clean, simple layout that would showcase sophisticated technology understandable to a "non-geek."
RESPONSIBILITIES
- Effectively adhered to Ti's brand standards
- Effectively presented all data in clean, clear concise copy and charts without diluting their brand or patronizing the audience
- Worked closely with designer on all original graphics that Ti adopted for other print pieces
- Coordinated and project managed all vendors to assure timeline and expectations exceeded Ti's
